cuna.png

CUNA Mutual Group

 CUNA Mutual Group

From June 2018 to December 2018, I interned at CUNA Mutual Group as an “Ecommerce Intern” where I worked with the digital marketing and ecommerce teams on their digital presence.


SEO and CMS Experience

Throughout my time with CMG, I spent numerous hours updating and maintaining their website and SE0 efforts.

  • Created or Updated over 50 landing pages or core pages using Sitecore for the TruStage website that are currently in use.

  • Implemented Best SEO practices across the website, and generated keyword rich content ideas to be used in the future.


User Experience Design

Due to previous surveys of site users, a table that was heavily used on a core page was found “confusing” and “boring". I was tasked with finding a way to make the table easier to use and understand while bringing more color to it than previously.

  • Designed multiple mock up options using Adobe Photoshop

  • Created a functional wire frame using Balsamiq, and created a user test using UserTesting.com to gain feedback on the design and usability.

  • Made design changes based on feedback, and handed off to IT to create and implement on website.