CUNA Mutual Group
From June 2018 to December 2018, I interned at CUNA Mutual Group as an “Ecommerce Intern” where I worked with the digital marketing and ecommerce teams on their digital presence.
SEO and CMS Experience
Throughout my time with CMG, I spent numerous hours updating and maintaining their website and SE0 efforts.
Created or Updated over 50 landing pages or core pages using Sitecore for the TruStage website that are currently in use.
Implemented Best SEO practices across the website, and generated keyword rich content ideas to be used in the future.
User Experience Design
Due to previous surveys of site users, a table that was heavily used on a core page was found “confusing” and “boring". I was tasked with finding a way to make the table easier to use and understand while bringing more color to it than previously.
Designed multiple mock up options using Adobe Photoshop
Created a functional wire frame using Balsamiq, and created a user test using UserTesting.com to gain feedback on the design and usability.
Made design changes based on feedback, and handed off to IT to create and implement on website.